EXPERIENCED LAWYERS. EXCEPTIONAL SERVICE. AFFORDABLE FEES.

One low fixed fee.

 No hidden charges.

Simple and Easy to use.

 

Affordable DIY Trade Mark Application

The TradeMark Factory makes it easy to register your Australian trade mark. 

Take advantage of our DIY application process without the need to sign up to IP Australia or use lawyers to help you. Simply complete our unique Online Trade Mark Application Form  and we will take care of the rest.

If you need help, we are here. The TradeMark Factory is backed by trade mark lawyers with over 30 years experience. Our helpful and friendly staff are here to answer any questions you may have. Contact us today.

About The TradeMark Factory

Experienced Lawyers as Your Agent

Sure, you could file your trade mark yourself, but for one low fixed fee, we will act for you as your agent with IP Australia. You don’t need to sign up and you can rest assured knowing your application has been reviewed and filed by one of our expert trade mark lawyers; including a free exact pre-filing search. With over 25 years experience, we most likely know what you don’t when it comes to trade marks, so let us help you get your trade mark protection right from the get go.

Low Fixed Fees

If you chose to take advantage of our unique online application process, you will save around 60% on legal costsallows us to keep costs lower than any of our competitors but we never compromise on the quality of our service. Every application received is checked by an expert trade mark lawyer. If we think there will be a problem with your application, we will contact you before we file it at no additional cost. You won’t find better value or better service than with The TradeMark Factory.

Friendly, Reliable and Fast

Our experienced trade mark lawyers are here to help. All enquiries are answered within 24 hours. We pride ourselves on our ability to provide sound, commercially focused advice to ensure that our client’s brands are viable, available and protected.

Your brand is one of your business’ most valuable assets so don’t risk losing it. Call us today to see how The TradeMark Factory can help.

The TradeMark Factory can assist you with other trade mark services including:

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Brand development and strategy advice

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Australian and international search services

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Australian and international trade mark registration

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Portfolio management

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Trademark prosecution and maintenance

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Notary public services

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Company and business name registration

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Business advisory services

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General commercial legal advice

About Us

The TradeMark Factory is a division of brandU Legal. brandU Legal was founded in 2009 and is headed by Natalie Murray-Jones, a branding and trade mark lawyer with more than 20 years experience in Australian and international trade mark law.

The TradeMark Factory has been developed to provide a fast, affordable and reliable service for the protection of trade marks in Australia and worldwide. Our fees are low but our knowledge and expertise is second to none.

Any questions? get in touch here.

READY TO REGISTER YOUR TRADE MARK?

Contact us or order your trade mark application today.

FREQUENTLY ASKED QUESTIONS

WHAT IS A TRADE MARK?

A trade mark or brand is your unique business identifier. It lets the public know that the goods or services attached to the mark are unique to your business. Trade mark registration is therefore an invaluable asset and essential marketing tool for your business and should not be overlooked.

HOW LONG DOES IT TAKE TO GET A TRADE MARK REGISTRATION?

It will take no less than 7.5 months to get your trade mark registered in Australia. This is provided your trade mark is not rejected by IP Australia nor opposed by another party. 

WHAT IS THE PROCESS FOR REGISTERING A TRADE MARK IN AUSTRALIA?

Once your trade mark is filed, it will be examined by IP Australia. It usually takes 4-6 months for the examiner’s report to be issued although it is possible to speed up this process to 4-6 weeks under certain circumstances.

The TradeMark Factory will file your trade mark using the Headstart process which means we will receive a preliminary assessment for your application from IP Australia within 7 working days.

If your application is accepted without objection or we are able to overcome any objections raised, the application will be advertised in the Australian Official Journal of Trade Marks for a 2 month period whereby anyone can oppose your application if they are concerned about its registration.

If no opposition is filed within the 2 month opposition period, your application will proceed to registration. Once registered, it will remain so for 10 years.

DO I NEED TO USE MY TRADE MARK?

In order to maintain your trade mark, you should use it on the goods and services for which it is registered.

If you do not use your trade mark within the 3 years after your trade mark is entered on the Register, it may be vulnerable to removal for non-use.

WHY REGISTER YOUR TRADE MARK?
A trade mark registration is the only way to gain exclusive rights to use the name or logo. Company, business and domain name registrations do not provide this right. Therefore, trade mark registration provides security that you and only you own the name in relation to your products.
WHAT ARE THE ADVANTAGES OF REGISTERING A TRADE MARK?
  • Exclusivity – When you register your name or brand as a trade mark, you obtain the exclusive rights to use the name or brand.
  • Australia wide coverage – An Australian registered trade mark provides you with protection for the mark throughout Australia.
  • A valuable business asset – A registered trade mark is property or an asset of your business. As with any property, a trade mark can be sold.
  • More control of your brand – A registered trade mark allows to you license the use of your registered trade mark much easier than an unregistered mark.
  • The right to stop others from using your brand – With a registered trade mark , you can stop someone from using your brand without authorisation more quickly and easily than without a trade mark registration.
  • The right to use the ® symbol – Once you trade mark is registered, you can use the ® symbol with your mark which puts others on notice of your rights.
HOW DO YOU REGISTER YOUR TRADE MARK?

Simply complete the online application form here or Call The TradeMark Factory on 02 9499 9229

Trade Mark News and Articles

I have a registered trade mark – what now?

Once your mark is registered the work does not stop there – you must remember to maintain your mark by using it properly and renewing it every 10 years. Once you have a registered trade mark you have the exclusive right to use that mark on the goods/services covered...

Proposed Changes to Fiji’s Trade Mark law

Fiji’s current trade mark law is based on British trade mark legislation enacted nearly a century ago and therefore it is well overdue for an overhaul. Currently, the Act provides for independent registration of trade marks in respect of goods but not services or...

Registered Design or Trade Mark?

Shape Trade Marks Prior to the introduction of the Trade Marks Act 1995 (Act) shape were not registrable as trade mark, however Section 6 of the Act now includes “shapes” as a sign that can be registered as a trade mark, hence the birth of a shape mark,...

AMAZON BRAND REGISTRY – AN AUSTRALIAN SELLERS GUIDE

Late last year Amazon launched in Australia and while its arrival was a little underwhelming, online retailing is posing a number of challenges to brand owners including the ability to deal with the sale of counterfeit goods on Amazon. To assist sellers to protect...

Accession to the Madrid Protocol – Indonesia

On 2 January 2018, the Madrid Protocol for the International Registration of Marks (Madrid Protocol) will come into force in Indonesia. Accession to the Madrid Protocol by Indonesia brings the number of Contracting Parties of the Madrid Protocol to 100. A list of the...

Do you own your Business Name? Trademarks: What you need to know.

A distinctive trademark is the footing for a stellar reputation and the foundation of every successful business. But what exactly is a trademark? What is the relationship between trademarks, company names, business names and domain names?  And why should you register...