File your trade mark today from $297 plus govt fees.

Prepared and checked by lawyers with over 25 years experience.

Affordable DIY Trade Mark Application

The quickest and easiest way to protect your brand. Checked and filed by experienced lawyers with over 25 years experience.


About The TradeMark Factory

Experienced Lawyers as Your Agent

Sure, you could file your trade mark yourself, but for a low fixed fee, we will act for you as your agent with IP Australia. You don’t need to sign up and you can rest assured knowing your application has been reviewed and filed by one of our expert trade mark lawyers; including a free exact pre-filing search. With over 25 years experience, we most likely know what you don’t when it comes to trade marks, so let us help you get your trade mark protection right from the get go.

Low Fixed Fees

We might be lawyers but we don’t charge like them. Our unique online application process allows us to keep costs lower than any of our competitors but we never compromise on the quality of our service. Every application received is checked by an expert trade mark lawyer. If we think there will be a problem with your application, we will contact you before we file it at no additional cost. You won’t find better value or better service than with The TradeMark Factory.

Friendly, Reliable and Fast

All online applications received will be processed within 24 hours. Your trade mark is checked against IP Australia’s records for any pre-existing identical marks and if it looks clear, we will file it. If we think you will run into problems, we will call you first. It is that simple. We pride ourselves on our ability to provide sound, commercially focused advice to ensure that our client’s brands are viable, available and protected. Your brand is one of your business’ most valuable assets so don’t risk losing it. Call us today to see how The TradeMark Factory can help.

The TradeMark Factory can assist you with other trade mark services including:


Brand development and strategy advice


Australian and international search services


Australian and international trade mark registration


Portfolio management


Trademark prosecution and maintenance


Notary public services


Company and business name registration


Business advisory services


General commercial legal advice

About Us

The TradeMark Factory is a division of brandU Legal. brandU Legal was founded in 2009 and is headed by Natalie Murray-Jones, a branding and trade mark lawyer with more than 20 years experience in Australian and international trade mark law.

The TradeMark Factory has been developed to provide a fast, affordable and reliable service for the protection of trade marks in Australia and worldwide. Our fees are low but our knowledge and expertise is second to none.

Any questions? get in touch here


Contact us or order your trade mark application today.

Frequently Asked Questions


A trade mark or brand is your unique business identifier. It lets the public know that the goods or services attached to the mark are unique to your business. Trade mark registration is therefore an invaluable asset and essential marketing tool for your business and should not be overlooked.

A trade mark registration is the only way to gain exclusive rights to use the name or logo. Company, business and domain name registrations do not provide this right. Therefore, trade mark registration provides security that you and only you own the name in relation to your products.
  • Exclusivity – When you register your name or brand as a trade mark, you obtain the exclusive rights to use the name or brand.
  • Australia wide coverage – An Australian registered trade mark provides you with protection for the mark throughout Australia.
  • A valuable business asset – A registered trade mark is property or an asset of your business. As with any property, a trade mark can be sold.
  • More control of your brand – A registered trade mark allows to you license the use of your registered trade mark much easier than an unregistered mark.
  • The right to stop others from using your brand – With a registered trade mark , you can stop someone from using your brand without authorisation more quickly and easily than without a trade mark registration.
  • The right to use the ® symbol – Once you trade mark is registered, you can use the ® symbol with your mark which puts others on notice of your rights.
Simply complete the online application form here or Call The TradeMark Factory on 02 9499 9229

Trade Mark News and Articles

Registered Design or Trade Mark?

Shape Trade Marks Prior to the introduction of the Trade Marks Act 1995 (Act) shape were not registrable as trade mark, however Section 6 of the Act now includes “shapes” as a sign that can be registered as a trade mark, hence the birth of a shape mark,...


Late last year Amazon launched in Australia and while its arrival was a little underwhelming, online retailing is posing a number of challenges to brand owners including the ability to deal with the sale of counterfeit goods on Amazon. To assist sellers to protect...

Accession to the Madrid Protocol – Indonesia

On 2 January 2018, the Madrid Protocol for the International Registration of Marks (Madrid Protocol) will come into force in Indonesia. Accession to the Madrid Protocol by Indonesia brings the number of Contracting Parties of the Madrid Protocol to 100. A list of the...

Do you own your Business Name? Trademarks: What you need to know.

A distinctive trademark is the footing for a stellar reputation and the foundation of every successful business. But what exactly is a trademark? What is the relationship between trademarks, company names, business names and domain names?  And why should you register...

International trade mark protection? What you need to know.

How can local brand owners register trade marks internationally? First and foremost, trademark rights are territorial. Therefore, trade marks should be registered in all territories where the mark is, or will be used. Trade marks can be protected internationally...

What is a Notary Public and when would I need one?

What is a notary public? A notary public is a solicitor of at least 5 years standing who has been admitted by the Supreme Court as a Public Notary. Unlike Justices of the Peace (a JP), a notary public’s signature and official seal is recognised not only in Australia...